Come let us change the world for the better, one step at a time … and help it along its journey from darkness to light – Tamso Ma(m) Jyotirgamaya!

 

Coral deals in products that play very central roles in mankind’s campaigns against many of the most pressing challenges facing it today:

 

the war against the raging AIDS epidemic

the campaign for safe sex

the struggle against human trafficking, the flesh trade and forced prostitution

the drive for family planning and population control

 

We at Coral are thus committed to reaching out to the worlds at large that we function and flourish in – providing our experience, expertise, resources and time; wherever and whenever we get an opportunity to make a difference.

 

And we do all this from a space beyond Charity and Corporate Social Responsibility – from a space of privileged Duty and intrinsic Dharma – giving back in whatever small measure we can for all that we have been given.

 

In the process, we moor ourselves to something deeper, stronger and more fundamental than mere commercial objectives like profits and market shares. We moor ourselves to heartfelt convictions and beliefs that we hold to be basic moral principles and truths of life. And we find ourselves infinitely more complete of it!

 

"Be ashamed to die until you have won some victory for humanity." - Horace Mann